Meet the Owner

Hi, I’m Laura and I have lived on the Central Coast for over a decade. My husband Dave and I fell in love with the area while taking our middle son Kyle (we have three boys!) on a college visit to Cal Poly SLO, where he majored in Wine and Viticulture. Already being a lover of wine, I experienced a whole new dimension of local flavor when I moved to San Luis Obispo County. From getting to know all of the wonderful people who run the wineries to making a barrel each of Merlot, Chardonnay, Pinot Noir, and Petite Sirah the past few years, living on the Central Coast has made wine a focal point in my life.

As time has passed, I’ve learned more and more about wine—starting by asking my son questions, then taking Cal Poly Wine classes through the extension program, and recently traveling firsthand to international wine regions like the Swiss Vaud, Portugal, Galicia in Spain, and Alsace, Bordeaux, Champagne, Burgundy and the Northern Rhone in France. This experience led to further study, and I am now a Certified Sommelier, Level 2. I have volunteered for nine years at wine events including Earth Day, SLO Wine, Roll Out the Barrels, the Oyster Festival, and Harvest, and most recently, I was the Wine Coordinator and Manager for the 1st Annual SLO Jazz Festival. After taking out-of-town friends to all the beautiful wineries of the Central Coast, the idea for 101 Wine Tours was born—after all, my passion is introducing people to incredible wines for the first time. Kyle, as well as my other sons Ryan and Myles, encouraged me to follow my dream and start a small business.

In the six years since I have received TripAdvisor Certificates of Excellence each year from 2016 to 2021 and was awarded the Visit SLO CAL 2018 Tourism Service Champion Award. In addition to operating 101 Wine Tours, I share my knowledge as a contributing writer for Tolosa Press and its affiliate publications. I’ve also been certified by the Wine & Spirits Education Trust (WSET) as a Level 2 wine educator. My knowledge and enthusiasm for wine are always growing, so when you join me for a wine tour, yours will too!

While we were closed throughout much of last year due to COVID-19 lockdowns and California regulations, I was so honored to receive a 2020 and 2021 Trip Advisor Travelers’ Choice Awards during that time. With new safety features installed in our touring vehicles and winery tasting rooms opening back up, I look forward to planning an incredible tour for you soon!

Laura Jeffrey
Certified Sommelier

10 Stars for an Incredible Day!

Top notch experience from beginning to end. We were unfamiliar with the vineyards and wineries in Paso. Laura sent out a quick survey to get familiar with our preferences and planned an incredible day for us. Our rating would be 10 stars if we could!

Rodney - October 2021

101 Wine Tours
5
2021-11-09T12:24:01-08:00

Rodney - October 2021

Top notch experience from beginning to end. We were unfamiliar with the vineyards and wineries in Paso. Laura sent out a quick survey to get familiar with our preferences and planned an incredible day for us. Our rating would be 10 stars if we could!

We absolutely loved 101 wine tours!

Laura was great in getting it set up. She even recognized one of our girls in our group worked for a winery and applied all these discounts for us at the wineries. So many tastings were either waived or discounted!

But the best part hands down was our driver. Her name was Stacey but we called her mom the whole time because she took such good care of us, made sure we drank water and took such great photos! If you see this - we love you, mom!

via Tripadvisor

101 Wine Tours
5
2016-07-27T02:51:04-08:00

via Tripadvisor

Laura was great in getting it set up. She even recognized one of our girls in our group worked for a winery and applied all these discounts for us at the wineries. So many tastings were either waived or discounted! But the best part hands down was our driver. Her name was Stacey but we called her mom the whole time because she took such good care of us, made sure we drank water and took such great photos! If you see this - we love you, mom!

This Wine Tour Experience was the Highlight of our Trip!

I found 101 Wine Tours via TripAdvisor when looking for a car service that would take me and my wife on a tour of several wineries in Paso Robles on our honeymoon, and we are so happy we decided to go with them! Laura Jeffrey was our guide and helped us book tasting reservations at a couple of vineyards we wanted to visit, and she also took us to a boutique winery which was our favorite of the bunch. She is a certified sommelier and helped us amateur wine aficionados understand the complexities of wine and the regional differences of different grapes. She also managed to squeeze in a super cool visit to a local dairy farm and olive oil shop where we bought some gifts for family and friends and some treats for ourselves. She provided us door-to-door service from our hotel and back and the whole experience was incredible. She was extraordinarily generous and took awesome photos of us at the vineyards, and after we forgot a few purchased wine bottles in her vehicle (oops, I blame the wine!), she reached out to us and offered to hold it for us so we could swing by and pick them up before we went back home. We loved Laura’s service and this experience was the highlight of our trip. Thank you, Laura!

Aadhar - November 2021

101 Wine Tours
5
2021-11-09T12:19:28-08:00

Aadhar - November 2021

I found 101 Wine Tours via TripAdvisor when looking for a car service that would take me and my wife on a tour of several wineries in Paso Robles on our honeymoon, and we are so happy we decided to go with them! Laura Jeffrey was our guide and helped us book tasting reservations at a couple of vineyards we wanted to visit, and she also took us to a boutique winery which was our favorite of the bunch. She is a certified sommelier and helped us amateur wine aficionados understand the complexities of wine and the regional differences of different grapes. She also managed to squeeze in a super cool visit to a local dairy farm and olive oil shop where we bought some gifts for family and friends and some treats for ourselves. She provided us door-to-door service from our hotel and back and the whole experience was incredible. She was extraordinarily generous and took awesome photos of us at the vineyards, and after we forgot a few purchased wine bottles in her vehicle (oops, I blame the wine!), she reached out to us and offered to hold it for us so we could swing by and pick them up before we went back home. We loved Laura’s service and this experience was the highlight of our trip. Thank you, Laura!

Laura and team are always top-notch!

I have used 101 Wine Tours twice now and love that it is way more than just transportation. Their knowledge of the industry, the area and the connections they have run deep which leads to an amazing adventure when you go wine tasting with them. If you are looking for something more than a driver, 101 Wine Tours is a must!
101 Wine Tours
5
2016-07-26T15:42:40-08:00
...Laura runs her own business, and she definitively is a wine connoisseur as well as a professional at all times. She was friendly and accommodating enough, without being overbearing. My husband and I felt like we had VIP service the entire time....

Family Reunion Wine Tour

We planned a family reunion in Pismo Beach and thought a wine tasting would be a fun activity. I found 101 Wine Tours online and when Laura answered the phone, she couldn’t have been more helpful and informative. I had a lot of questions and we were 14 people. She handled everything like a true professional. Everything that day was fabulous. Stacy was our driver and gave great details about the region. Laura met us at one of the wineries. We were in good hands and their personal touch made our family outing truly memorable.

via TripAdvisor

101 Wine Tours
5
2016-07-27T02:57:53-08:00

via TripAdvisor

We planned a family reunion in Pismo Beach and thought a wine tasting would be a fun activity. I found 101 Wine Tours online and when Laura answered the phone, she couldn’t have been more helpful and informative. I had a lot of questions and we were 14 people. She handled everything like a true professional. Everything that day was fabulous. Stacy was our driver and gave great details about the region. Laura met us at one of the wineries. We were in good hands and their personal touch made our family outing truly memorable.
5
5
101 Wine Tours